2011 Abstract Art

Abstract Art designed from consciousness escaping the mind

Chinese Club Business Card

For this business card, I chose to use the Chinese zodiac animals & the Chinese characters for china & club. In order to put this business card together, I used Photoshop to change the style of these characters in order to combine them to form a logo specifically for the Chinese zodiac. I used the layer style tools to change the hue of the characters to not only match the zodiac animals but also to spark an interest within this logo. For the text however, I translated the characters to English to reveal that this business card can be read in English or Chinese. The text font were selected in order for all ages to read it legibly & not be confused about what they are reading. I chose ITC Garamond & Georgia in order for the text to read clearly because as individuals grow up, their eye sight isn’t as accurate as when they were younger. The Chinese Club text in English is colored green because it matches the characters hue accordingly so that there will not be any unnecessary confusion & because both the font families have some similarities. I also chose a bright green color for the text because on most cards or platforms a bright color is usually best for that material. I chose to use a black outline to combine with the bright green color in order for readers to locate the text if they are unable to. I specifically chose green because the some of the Chinese zodiac animals live in bamboo forests & I thought it would be significant if the text were to be green.

Chinese Club Business Card Workflow

Dragon Fangs

The horns of this dragon head is so supposed to represent 3 elements, lightning for quickness, air for precision, and boulders for strength. The lightning bolts represent the quickness of delivering packages. The Crosshairs represent precision when delivering packages to the right customers and locations. The Boulders represent strength in which heavy packages still get delivered on time and with extra care. The Dragon Head itself represents a fierce competitor with other pakaging companies. A dragon stands for power and domination towards others who stand in its way from achieving what needs to be done.

Dragon Head work flow

X-mas Card

Desizn Tech

Multiple Design Tips
http://desizntech.info/2009/04/40-logo-design-tutorial/
April 25, 2009 / November 10, 2009
40 Logo Design Tutorials

Brian Hoff

Graphic Designer Tips
http://www.brianhoff.net/
September 20, 2009/ November 10, 2009
An Interview with Graphic Designer, Brian Hoff

David Airey

Logo Tips
http://www.davidairey.com/5-vital-logo-design-tips/
January 9th, 2008 / November 10, 2009
5 useful logo design tips
Logo Summary [ 5 useful logo design tips, David Airey]